The latest move by the world's largest mobile phone maker, which has a strong position in emerging markets with basic handsets, is further recognition that high-end markets require multitask handsets with photo, music and video capabilities and quick access to the Internet.
Nokia said it will focus its Web services in a new site known as "Ovi" — Finnish for "door" — that will include an online music store that allows users to browse for music "with millions of tracks from major labels" and buy downloads onto their devices, including one that holds up to 6,000 songs.
Enlarge | Courtesy: Nokia | |
The new services will also enable the transfer of music from PCs to compatible Nokia devices, and give customers the chance to play and download N-Gage games on "tens of millions" of Nokia devices sold worldwide, the Finnish company said.
The high-power launch of the new services, announced in London, sent Nokia stock to its highest level this year in Helsinki, closing up 4.6% at euro23.31 ($31.77).
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